Archive for the ‘Retailer Story’ Category

Friends In Focus: Dover Healthy Alternatives

Thursday, September 22nd, 2011

By Marsha Bonecutter

As many of us know, living through a painful experience can often make us a changed person. At age 34, Connie Ciekanski, owner of Dover Healthy Alternatives in Dover, Ohio, found her life altered forever, when she attempted to help a friend who was dying of cancer. “She was diagnosed with cancer at age 38,” explained Connie. “She went through several months of treatments. She had a five year old son. She was slowly losing her life. I felt so bad for her situation, so I went and listened to an herbalist speak, hoping to find something to help her. Sadly, it was too late and I wasn’t able to.”

Listening to the herbalist and the passing of her friend acted as a catalyst that ultimately led Connie to change her own health for the better. “I started by doing herbal cleansing,” said Connie. “I joined a multi-level company, bought a MRM (muscle response monitor), went to Michigan for training and certification and completely loved every minute of what I was doing.”

In September of 2000, Connie went into a health food store in downtown Dover and asked the owner if he wanted to sell his store—he said yes! “I really wasn’t thinking he would say yes,” laughed Connie, “I was so excited about owning my own store that I never feared failure. Our anniversary is September 1st.”

It has been an eventful 11 years for Dover Healthy Alternatives and for Connie and her family. The first location on Third Street in downtown Dover was a 1,000 square foot store which only accommodated the booming business for 6 months. Connie moved across the street to a location that was double the size and had a basement for meetings. The store flourished there for two years. Fortune smiled again when the former Goshen Dairy store at 320 North Wooster Avenue, Dover, became available. “My husband, Bob, took off work and we went to look at this building,” Connie recalled. “The whole time I told myself I was just curious to see it—there was no way I could move there. As soon as I saw the inside, I knew it had to be the next Dover Healthy Alternatives location.” (more…)

Friends in Focus: 14 Carrot Whole Foods

Tuesday, August 9th, 2011

By Marsha Bonecutter

14 Carrot Whole Foods

You might say Ed Elbrecht took a “seed” of an idea, allowed it to “sprout” and now it has grown into a thriving and successful health food store called 14 Carrot Whole Foods. Located at 5300 Sunset Boulevard in Lexington, South Carolina, 14 Carrot is the culmination of years of experience in the health food industry. Ed has come a long way from his humble beginning–helping a friend grow sprouts in Athens, Ohio.

“I became interested in health foods after graduating from college,” said Ed. “I graduated from Ohio University in 1978 and moved to Chicago to work as a photographer. I remember buying in bulk at a little health food store there. I guess it was cheaper for me,” laughed Ed.

14 Carrot Whole Foods

The windy city turned out to be too big for Ed, so he bought a van, spent the winter re-building the engine in his basement, and then made his escape. After doing some travelling, Ed moved to Columbia, SC and opened his own sprout growing business called Solar Farms. “The business brought me into health food stores on a weekly basis,” said Ed, “gradually I learned more about nutrition and different types of health food diets. After about 15 years growing sprouts, I decided that starting a health food store would be a great business.”

Ed met his wife, Janet, in 1986. The couple met while taking a Macrobiotic cooking class. They were married two years later. Their dream of starting a health food store was a common one, so it was very fortunate that they met Carter Breland at a macrobiotic pot luck dinner.

Carter, a retired Lexington county school system personnel director, was recovering from cancer. His doctors gave him no hope that he could beat his melanoma, so Carter had begun following a strict Macrobiotic diet in 1983. Carter extended his life another 14 years.

14 Carrot Whole Foods

Both Ed and Carter felt their area needed a complete natural foods store and they opened 14 Carrot Whole Foods in West Columbia in February 1991. When asked about the clever name they chose for their store, Ed replied, “We weren’t creative enough to come up with a name off the top of our heads, so we found lists of health food stores to get ideas. We only found one 14 Carrot and it wasn’t in the south east, so we changed the end of the name and kept it. It’s been a fun store name”.

Those early days were a challenge, with Carter, Ed and a friend of Ed’s, Glenda Ford, splitting the 7 day schedule. Ed still had a very successful sprout business and was dividing his time between the two ventures. “I grew alfalfa sprouts and mung bean sprouts,” said Ed. “When I sold the business in 1997 we were growing 6 to 8 thousand pounds per week.” In the beginning, while Ed was balancing two endeavors, Carter was instrumental in drawing interest and customers to the store. Being a former personnel director, he had many friends and acquaintances. “When the news of his victory over cancer and his substantial weight loss got around, folks came into the store and word spread from there,” explained Ed. The 1,600 square foot store doubled in size by 1996. The present location, 6 ½ miles away in Lexington, was opened in May of 2000, and is twice the size of the original store.

14 Carrot is a full line health food store and carries a large selection of supplements, health and beauty aids, general groceries, refrigerated and frozen foods, fresh organic/natural meats and deli foods, organic produce, and a bulk department featuring over 500 items. When asked to name a few favorites, Ed said, “It’s hard to name just a few. I love the fresh organic salmon from 200 miles north of the Shetland Islands. I also like the organic ‘no sulfites added’ wines. We also support local agriculture and farmers by carrying Certified South Carolina grown produce and meats throughout the year.”

14 Carrot Whole Foods

Whether your needs are vegetarian, vegan, wheat/gluten free, or raw, stop in to 14 Carrot Whole Foods, where their extensive selection will be the solution for you. “We believe that our customer service and knowledgeable staff are second to none and invite you to experience it for yourself,” says Ed.

“My favorite job is helping the customers. I love showing them products they aren’t familiar with and helping them learn natural methods of dealing with health issues. It is my goal for our store to meet the needs of the natural community.”

The communities in and around Lexington, SC have benefited from the services of 14 Carrot Whole Foods for 20 years. Thank you, Ed Elbrecht and staff and here’s to many years of continued success!

Friends In Focus: Featuring Buttonwood Market

Tuesday, July 12th, 2011

By: Marsha Bonecutter

Buttonwood Market

“It was just like it was meant to be.” That is how Michelle Riesbeck describes finding the location of her store, Buttonwood Market. Michelle and her husband were strolling down Main Street in the village of New Concord one evening, looking for a site for her natural foods store. Michelle noticed the “old library” building was empty. “It was one of those “Karma” things,” laughs Michelle, “I went into the flower shop next door to ask who the landlord was, and sure enough, the building was available.”

Buttonwood Market opened February 9, 2009 at 30 Main Street, New Concord, OH. Though the village utilized the building to house the library and several other small businesses over the years, the structure was originally built by the owners-operators of Sawyer’s Cash Grocery in 1922. The Sawyer family lived next door and a grandson of the original owner still resides in New Concord. “I have a cow bell on my ancient front door,” says Michelle, “old windows that let cold air in during winter and wooden floors. The building is very old, but that’s what gives it its charm.”

Buttonwood Market

Owning her own store has been a dream of Michelle’s for many years. She graduated from Marietta College with a degree in Small Business Management. While still in school she took a job working at an ice cream store for Broughton Foods Company in Marietta. When she graduated, the company offered her a management position and later she moved into sales and marketing. She was with Broughton for 17 years. “At that time, it was a family owned company and a great place to work,” said Michelle. Michelle further expanded her qualifications by working 10 years in the supermarket industry.

It is the extreme good fortune of the citizens of New Concord and surrounding areas that Michelle’s dream came to fruition.

“Buttonwood Market was established to meet the growing demands of consumers who require natural, organic, vegan and other special dietary needs,” explains Michelle. “I do special orders and case discounts for my customers and we carry many dairy free and gluten free items as well as items for wheat intolerant people. Berlin Natural Bakery’s Chocolate Meltdown spelt cookies help us through those long winter nights, and the Whole Spelt burger buns go great with grass-fed burgers on the grill in the summertime.”

At Buttonwood Market you will also find many locally produced items. On one wall you will find regional maps of Ohio, West Virginia and Pennsylvania. Colored tags locate the companies whose products are represented in the store.

Buttonwood Market

Michelle decided to name her store “Buttonwood” after a tree commonly known as the Sycamore. “We have a large Sycamore tree on our property that we have always admired,” explained Michelle. “Since the Sycamore (or Buttonwood) is known to live for several generations, the name was selected for its stability.” Buttonwood Market will continue to serve the community by adapting to emerging trends, evolving and keeping current with customers’ requests and locating the most feasible sources of products requested.

“It is a good day,” says Michelle, “when you are serving people who are smiling because they’ve been looking for something that I’ve researched and found for them. It is very rewarding.”

Stop in soon and check out all Buttonwood Market has to offer, especially the new “Grab and Go” items coming in mid-July.

Friends In Focus: Featuring Apple-A-Day

Thursday, May 26th, 2011

By Marsha Bonecutter

Apple A Day

Who could have imagined that the critical illness and near death of a little four year old girl would result in a business serving a community and improving the quality of life for people in that community for over 40 years?

Shirlee Gibson, founder of Apple A Day, in Findlay, Ohio, was a normal, happy and healthy four year old who loved to “go barefoot” as many children do. That innocent habit is believed to have caused the illness that nearly took her life. Perhaps Shirlee stepped on a rusty nail—we will never be certain, but one day her legs mysteriously became paralyzed from the knees down and as the illness progressed, the 47 pound child dwindled to a mere 17 pounds. Doctors were baffled by her condition which they diagnosed as a rare blood disease. Shirlee was hospitalized for several months while doctors ran tests and tried every medication they could think of. Even blood transfusions did not work. Finally, doctors told Shirlee’s parents there was nothing more they could do. Then, a miracle took place that Shirlee would remember all of her life—a young intern started Shirlee on several different vitamins! Vitamins and a special diet saved Shirlee’s life!

Eventually, Shirlee recovered and went on to marry and have three children, two boys and a girl. She began a career in banking, but soon found that kind of work to be “cold” and not to her liking. She remembered how her life had been saved by natural supplements and wanted to open a natural foods store. Divine providence intervened once again, when an older gentleman Shirlee had done a kindness for, remembered her in his will. Due to his generosity, she was able to open her store!

In 1968, on North Main Street, Apple A Day was launched. In 1972 the store moved to an old Victorian house at 600 South Blanchard Street, where it still is today.

Shirlee’s three children all went to work with mom at the store, where, between customers, she held them and rocked them in an old green chair. But more than the two boys, Kristina, Shirlee’s daughter was her constant companion. Kristina says, “I grew up at Apple A Day. I spent most of my childhood going to work with mom and what little girl would not enjoy “playing store” all day!”

Apple A Day

As the years went by, Kristina continued working with her mom and though they had disagreements occasionally, Kristina soon realized that, like Shirlee, this was her calling in life. “I love it! I’ve learned so much along the way, through online classes, knowledgeable customers and, of course, my mom—my biggest influence!” said Kristina.

Since 1984, with the exception of three years, Kristina has been the manager at Apple A Day. She has three wonderful sons, who like their mother, were fortunate enough to go to work with mom, who held and rocked them in the same old green chair–now in Kristina’s living room. Nathan is in his final year of medical school but continuing on to be an orthopedic surgeon. Dustin, 23, graduated Summa Cum Laude with a degree in Criminal Justice. Ryan, 20, was just promoted to Aviation Electricians Mate 3rd Class (AE3) in the United States Navy. He us stationed on an aircraft carrier in Japan. There is certainly something miraculous about that old green chair!

Five years ago Apple A Day opened its second location in the corner of a grocery store at 2021 Broad Avenue in Findlay. “We are doing very well,” says Kristina, “I see a huge demand for wheat/gluten free items and this location has the best selection in town!” Kristina makes it a challenge to have the items that are trendy right now, such as what might have been mentioned on TV by Dr. Oz. “I have alot of allergies myself, so I am very motivated to have available an excellent array of choices for those people who have food allergies and desire high quality, or organic,” explains Kristina. “Speaking of high quality, we have the entire line of Berlin Natural Bakery products, including the pasta and the pizza sauce from Simply Sauce….it’s amazing!

Apple A Day

Shirlee retired last summer, and Kristina holds the reigns in her more than capable hands. When asked what she loves most about running her own natural health store, Kristina was emphatic. “I love the customers! I am a very compassionate person and I love people! I love the opportunity to give hope to people who have been told nothing more can be done for them.” Kristina plans to grow with the industry and will fill the need for self help due to the rising costs of insurance—“prevention is the best medicine!”

Visit Apple A Day today for all of your natural health food needs, you’ll see the slogan on the wall: “YES WE CAN!” “By the way,” laughs Kristina, “we had this slogan before Obama did!”

Retailer Story: Annette and David Selstak of Dietary Health Foods

Monday, September 27th, 2010

Dietary Health Foods … Three Generations of Caring
By Marsha Bonecutter

Attention: Be sure you read all the way to the end of Dietary Health Foods Retailer Story! Dietary Health Foods has customized limited time special offer for you at the bottom of this post. The limited time offer ends October 27th 2010, and you definitely don’t want to miss it!

Dietary Health Foods

There were “exercises to do in your car” and “exercises to do lying down” and “exercises to do at your desk” – in the 1970’s Americans were becoming serious about improving their health. Aerobics, yoga, jogging, walking and bicycling were becoming increasingly more popular with the mainstream population. Annette Selestak, then in her early 20’s became passionate about fitness and nutrition, and unlike some folks during the 70’s fitness craze, her passion became an integral part of her life.

A graduate of Baldwin Wallace College with a degree in Business Management, Annette married David Selestak in 1984. She worked for a large company in marketing for many years. When son Bryan was 10 and daughter Loren was 6, Annette, seeking hours that were more “family friendly”, pursued a career in teaching. At Lorain County Community College, Annette taught—you guessed it—fitness and nutrition, until another “family” opportunity presented itself.

Dietary Health Foods

Karen and Annette

Annette’s uncle Tony wanted to retire. Annette and Dave decided to keep his business in the family, and now she is the third generation owner of Dietary Health Foods at, 42985 North Ridge Road, in Elyria, Ohio. The family legacy began in 1971 when two of Annette’s uncles, Tony and John purchased a small “mom and pop” convenience store in downtown Lorain, Ohio. Eventually, the two converted the store into a health food store. “Sometime later, Uncle Tony bought out Uncle John,” said Annette, “and in the mid 80’s the store was moved to its current location in Elyria. “We are in a converted eighty year old house,” says Annette, “the first floor is 1,200 square feet, and our customers tell us we fit quite a lot of merchandise in a small space.” The upstairs contains offices and rooms for lectures, seminars and staff meetings. “We have an acre of land behind the house so we can have fun events like our Doggie Day Spa,” says Annette.

Doggie Day Spa

When asked to explain what still inspires her about the health food industry, Annette replied, “It is inspiring how our industry has educated the public to take charge of their health. We want our customers to make informed decisions to meet their health related goals.” Dietary Health Foods is very committed to education. They have monthly events providing educational seminars on a variety of topics.

Dietary Health Foods

Annette, a Certified Natural Health Professional and a Personal Nutrition Coach loves working with the customers. “Most people come in and aren’t sure how to start improving their health,” explains Annette, “we listen to their concerns, come up with a plan, and make some recommendations. It’s all about what works best for a customer’s life style and budget.”

Stop in to Dietary Health Foods where Annette and the staff will address your health issues and suggest some of their favorite items. “Berlin Natural Bakery products top the list of favorite food items, “says Annette, “my family loves the Biblical Breadsticks and the Pumpkin Streusel and Zucchini Spelt breads.” Other favorites are the whole food supplements such as Garden of Life Raw One for Women and Mega Foods B-Complex and Megazymes. “The ingredients are from food sources,” explains Annette, “so what better way to nourish your body?”

Dietary Health Foods

For 39 years Dietary Health Foods has been serving the communities in and around Elyria. “Our staff is always willing to listen and ‘go the extra mile’ to help you achieve your health related goals.” Annette says, proudly, “It is rewarding working with a staff that is so dedicated. My staff has been with the store from 3 to 20 years.” What a wonderful testament to this third generation family business. Wishing Dietary Health Foods many more generations of success!

****Dietary Health Foods Limited-Time Special Offers****

25% Off These Specific Products Below

1) Berlin Natural Bakery Pumpkin Streusel and Zucchini Breads

2) Berlin Natural Bakery Chocolate Meltdown and Oatmeal Raisin Cookies

3) Berlin Natural Bakery Sourdough Spelt Bread

To take advantage of this special please mention this article to the checker by saying “I saw the article on Berlin Natural Bakery’s website” to get the discount on your selected products!

Offer Expires: October 27, 2010

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